Microsoft Zune HD

It’s delusional to think the iPod (with 73 percent market share) can be toppled by another portable player. But you have to root for companies that try; innovative competition keeps products fresh and affordable. Microsoft has poured hundreds of millions into developing impressive players. Its latest is the Zune HD, a 3.3- inch touchscreen audio and video player available in 16GB and 32GB flavors. With brand-new touches like HD radio, wireless syncing and a powerful processor, the Zune is trying hard to get your attention. Even if you don’t bite, the competition should ensure that the next generation of your preferred device gets more than a spit shine. $290, www.microsoft.com

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