Sex sells

Diesel concedes that sex sells. The reign of slogan heavy fashion advertising continues for Spring 2010, and yet again it’s Diesel making the biggest impact. Having urged you, by way of semi-clad models, to be stupid they’re now returning to basics, conceding that sex sells.

Leave it to Diesel to create a campaign that is both forwards and provocative. A campaign that plays on people’s sensitivities. Actually, scarp that: it plays on the sensitivities of the generations no longer in touch with today’s youth. Diesel, on the other hand, has its finger on the pulse. And when it isn’t helping lead the youtful generations, it’s giving them precisely what they want.

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